Tips for Making Your Content King
By Todd LaRoche (@ToddLaRoche) Interactions take place online more so now than ever before. Even if youre not expanding your Web site strategy or participating in social media, chances are your...
View ArticleSocial Media All Stars: Patients
Most of us arent lucky enough to have a doctor in the house, so it makes sense that 80 percent of Americans turn to the Internet to get information about diseases, procedures, doctors, hospitals, drugs...
View ArticleDigital Pharma on Quora
By Kimberly Reyes (@CommDuCoeur) There’s been a lot of debate as to whether or not crowdsourced information, the type found on sites like Quora, is really beneficial to anyone. But, like many of you,...
View ArticlePHARMA 101: Roles and Responsibilities in the Online Conversation
This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton (@manonthemooncon) Social...
View ArticleMarketing to Boomers
By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life....
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